Assurance Financial launches nonprofit to expand community giving

Assurance Financial has launched Assurance Cares, a new nonprofit aimed at scaling the mortgage lender’s philanthropy across its nationwide footprint. The effort formalizes employee-led giving and local partnerships while building on longtime support for causes such as St. Jude Children’s Research Hospital.

Why it matters: - Assurance Financial is turning years of employee-driven charity into a formal nonprofit platform with a broader national reach. - Assurance Cares is designed to connect companywide fundraising with local branch giving, which could increase support for community groups across the lender’s footprint.

What happened: - Assurance Financial announced the launch of Assurance Cares on Aug. 20, 2026, in Baton Rouge, Louisiana. - The new nonprofit will support charitable organizations and community initiatives across the country. - The launch builds on Assurance Financial’s existing culture of giving back through fundraising campaigns, branch events and local partnerships.

The details: - Assurance Financial has spent nearly $800,000 supporting St. Jude Children’s Research Hospital. - The company’s annual Apps for Kids campaign donates $50 to St. Jude for every mortgage application received during September. - Employees and branches also take part in St. Jude Walk/Run events. - Assurance’s annual Serve for St. Jude pickleball event raises additional funds with employees, partners and community members. - South Carolina employees have supported Fisher House and the South Carolina Coalition Against Domestic Violence and Sexual Assault. - The Columbia, South Carolina team helped support the Cola Rosé Shower, which has collected more than 100,000 feminine hygiene products for Sistercare and The Period Project. - The donations were enough to help supply Sistercare for about eight months. - In Aiken, South Carolina, employees have supported The Overflow Foundation. - In Louisiana, employees have supported Our Lady of the Lake Children’s Hospital through an annual toy drive. - The Lafayette team has backed Maddie’s Footprints through an annual 5K. - Employees have also supported the Cystic Fibrosis Foundation through fundraising and walk events. - Assurance Cares will allow local branches to identify and back causes that matter in their own communities. - The nonprofit will also unify companywide initiatives under one mission.

Between the lines: - The launch gives Assurance Financial a more structured way to scale philanthropy without losing the local focus that has defined its charitable work. - Leadership framed the move as an extension of a 25-year employee culture, not a new corporate campaign. - President Steve Ward said the effort reflects the generosity of Assurance employees more than the company itself.

What's next: - Assurance Cares is expected to expand employee, partner and community involvement around shared charitable efforts. - Local branches will continue choosing organizations and causes based on community needs. - The company says the mission will remain centered on helping families facing illness, loss, homelessness, domestic violence and other local challenges.

The bottom line: - Assurance Financial is formalizing a long-running giving culture into a nonprofit that can scale charity nationwide while preserving local community ties.

More information: AssuranceMortgage.com